THE CHALLENGE → THE WORK → THE EVIDENCE
Turn “following up” into an owned next step.
A demo went well. The prospect has a proposal. The CRM has no decision date, and nobody knows when to act.
Review stage criteria, assign an owner and agree the next action and due date. Inspect ageing deals in the pipeline review.
A prioritized action list and a clear view of overdue follow-ups. Measure completion against a defined baseline.